TY  - JOUR
AU  - Gavilán Bouzas, Diana
AU  - Martínez Navarro, María Gema
PY  - 2022
DO  - 10.1108/QMR-05-2021-0061
SN  - 1352-2752
UR  - https://hdl.handle.net/20.500.14352/113719
T2  - Qualitative Market Research
AB  - PurposeThis paper aims to provide a holistic understanding of the user experience of push notifications, and the challenge brands face in managing them effectively.Design/methodology/approachA grounded theory (GT) approach was chosen to analyze the...
LA  - eng
M2  - 233
PB  - Emerald
KW  - Brand attachment
KW  - Grounded theory
KW  - User experience
KW  - Click through
KW  - Push notifications
TI  - Exploring user’s experience of push notifications: a grounded theory approach
TY  - journal article
VL  - 25
ER  -