TY  - JOUR
AU  - García Chamizo, Fernando
AU  - Ávila Rodríguez de Mier, Belén
AU  - López-Agulló Pérez-Caballero, José Manuel
PY  - 2024
DO  - 10.1108/bfj-04-2024-0378
SN  - 0007-070X
SN  - 1758-4108
UR  - https://hdl.handle.net/20.500.14352/130187
T2  - British Food Journal
AB  - PurposeThe study aims to analyse whether the selected craft beers carry out sustainable practices, not only in production but also in promotion and distribution, highlighting territoriality and shared pride with their...
LA  - eng
PB  - Emerald
KW  - Craft beer
KW  - Sustainability
KW  - Water
KW  - Territory branding
KW  - Proximity
TI  - Sustainable branding and innovation in the craft beer sector
TY  - journal article
VL  - 127
ER  -