TY - JOUR AU - Calviño Martínez, Aída AU - Moreno-Ribera, Almudena AU - Krishen, Anjala S. AU - Petrescu, Maria PY - 2024 DO - 10.1057/s41270-024-00302-5 UR - https://hdl.handle.net/20.500.14352/102967 T2 - Journal of marketing Analytics AB - Predictive modeling aims at providing estimates of an unknown variable, the target, from a set of known ones, the input. The k Nearest Neighbors (kNN) is one of the best-known predictive algorithms due to its simplicity and well behavior. However,... LA - eng M2 - 1 PB - Palgrave MacMillan KW - Gower distance KW - Ordinal variables KW - Machine learning KW - Regression KW - Weighting scheme TI - Double-weighted kNN: a simple and efficient variant with embedded feature selection TY - journal article ER -