TY  - RPRT
AU  - Manzano, R.
AU  - Ferrán Aranaz, Magdalena Ruth
AU  - Gavilán Bouzas, Diana
PY  - 2013
SN  - 1989-0567
UR  - https://hdl.handle.net/20.500.14352/131850
AB  - This paper firstly analyses the relationship between the consumer’s need for touch and the channels used during search and purchase stages. The focus will be the fashion industry, characterised by offering highly hedonic products, where great...
LA  - eng
KW  - Need for touch
KW  - Multichannel
KW  - Shopping task
TI  - Consumer need for touch and multichannel purchasing behaviour
TY  - technical report
ER  -