TY  - JOUR
AU  - Carrasco González, Ramón Alberto
AU  - Blasco López, María Francisca
PY  - 2018
DO  - 10.9781/ijimai.2018.03.003
SN  - 1989-1660
UR  - https://hdl.handle.net/20.500.14352/114267
T2  - International Journal of Interactive Multimedia and Artificial Intelligence
AB  - In the literature there are some proposals for integrated schemes for campaign management based on segmentation from the results of the RFM model. RFM is a technique used to analyze customer behavior by means of three variables: Recency, Frequency and...
LA  - eng
KW  - 2-Tuple Model
KW  - Campaign Management
KW  - Relational Strategy
KW  - RFM
TI  - A Fuzzy Linguistic RFM Model Applied to Campaign Management
TY  - journal article
VL  - 5
ER  -