TY  - JOUR
AU  - Marín Díaz, Gabriel
AU  - Carrasco, R.A.
AU  - Gómez, D.
PY  - 2021
SN  - 2227-7390
UR  - https://hdl.handle.net/20.500.14352/129796
T2  - Mathematics
AB  - In an increasingly globalized market, the relationship between the customer and the brand goes beyond the purchasing process. It is very important to understand the customer, to know their needs and to propose actions to increase the value of the...
LA  - eng
M2  - 2362
PB  - MDPI
KW  - two-tuple
KW  - fuzzy linguistic modeling
KW  - customer centric
KW  - multi-criteria decision-making
KW  - RFM
KW  - customer value
KW  - RFID
TI  - RFID: a fuzzy linguistic model to manage customers from the perspective of their interactions with the contact center
TY  - journal article
VL  - 9
ER  -