TY  - JOUR
AU  - Rodríguez Laguna, Ismael
AU  - Rabanal Basalo, Pablo Manuel
AU  - Rubio Díez, Fernando
PY  - 2017
DO  - 10.1016/j.asoc.2017.01.036
SN  - 1568-4946
UR  - https://hdl.handle.net/20.500.14352/19334
T2  - Applied soft computing
AB  - We formalize and analyze the computational complexity of three problems which are at the keystone of anymarketingmanagement process. Given the preferences of customers over the attribute values wemay assign to our product (i.e. its possible features),...
LA  - eng
M2  - 178
PB  - Elsevier Science BV
KW  - Marketing management
KW  - Product design
KW  - Computational complexity
KW  - Evolutionary computation
KW  - Heuristic methods
KW  - Non-cooperative game
TI  - How to make a best-seller: optimal product design problems
TY  - journal article
VL  - 55
ER  -