RT Generic
T1 The use of foreign words as a persuasive tool in Marketing discourse: the cultural stereotype of Global English in Spanish print advertising
A1 Gómez Cerdeño, Teresa
AB In the present paper we will show how a socio-cognitive approach (Kristiansen and Dirven, 2009) can contribute to a deeper understanding of the phenomenon of English code-switching in Spanish advertising. Starting from the idea that language is both a “maker” and a “marker” of social identity (Kristiansen, 2009; Eckert,2004), we will see how English words and phrases are intentionally used by advertisers to make social meaning, namely, cultural associations with the stereotype of global English.
YR 2010
FD 2010
LK https://hdl.handle.net/20.500.14352/46284
UL https://hdl.handle.net/20.500.14352/46284
LA eng
NO Universidad Complutense. Facultad de Filología. Máster en Lingüística Inglesa: nuevas aplicaciones y comunicación internacional.
DS Docta Complutense
RD 6 jul 2025