TY  - THES
AU  - Gómez Cerdeño, Teresa
A3  - Kristiansen, Gitte
PY  - 2010
UR  - https://hdl.handle.net/20.500.14352/46284
AB  - In the present paper we will show how a socio-cognitive approach (Kristiansen and Dirven, 2009) can contribute to a deeper understanding of the phenomenon of English code-switching in Spanish advertising. Starting from the idea that language is both a...
LA  - eng
KW  - Use of foreign words
KW  - Marketing discourse
TI  - The use of foreign words as a persuasive tool in Marketing discourse: the cultural stereotype of Global English in Spanish print advertising
M3  - master thesis
ER  -