RT Book, Section
T1 Love and Hate During Political Compaigns in Social Networks
A1 Losada, Juan Carlos
A1 Robles Morales, José Manuel
A1 Benito, Rosa María
A1 Caballero, Rafael
A2 Benito, Rosa Maria
A2 Cherifi, Chantal
A2 Cherifi, Hocine
A2 Moro, Esteban
A2 Rocha, Luis M.
A2 Sales-Pardo, Marta
AB Social networks have become central for public debate. However, this debate occurs, in many cases, in a polarized and socially fragmented way. The importance of a specific type of polarization marked by the expression of emotions (affective polarization) has recently been pointed out. This work seeks to analyze affective polarization through the study of opinions shared by users of Twitter during competitive events such as a political election (United States electoral campaign, 2016). To operationalize the affective polarization we propose, first, to consider the relationship between the user opinions about each contender. This approach allows us to describe what is the opinion of the supporters of one contender about the rest of them. Secondly, we combine sentiment analysis techniques, new diagrams describing graphically the tension between the positive and negative opinions, and numerical measurements obtained employing techniques borrowed from physics such as the gravity centers to identify and measure affective dispositions of users participating in this discussion. In summary, a way of measuring an emergent and central type of polarization in competitive contexts is proposed here.
PB Springer
SN 978-3-030-93412-5
YR 2022
FD 2022-01
LK https://hdl.handle.net/20.500.14352/2522
UL https://hdl.handle.net/20.500.14352/2522
LA eng
DS Docta Complutense
RD 6 abr 2025