TY  - JOUR
AU  - Erdmann, Anett
AU  - Mas, José Manuel
AU  - Obesso Arias, María de las Mercedes de 
PY  - 2023
DO  - 10.1016/j.jbusres.2023.113645
SN  - 0148-2963
UR  - https://hdl.handle.net/20.500.14352/120755
T2  - Journal of Business Research
AB  - The adoption of new technologies generates an attractive offer of innovative products that flood the markets. Are these products perceived as expensive or cheap? What determines the price range accepted by consumers? This research identifies...
LA  - eng
PB  - Elsevier
KW  - Disruptive technology
KW  - Van Westendorp Price Sensitivity
KW  - Planned behaviour
KW  - Augmented Reality
KW  - 3D printer
KW  - Self-driving car
KW  - Robots
TI  - Disruptive technologies: how to influence price sensitivity triggering consumers’ behavioural beliefs
TY  - journal article
VL  - 158
ER  -