TY  - JOUR
AU  - Gutiérrez-Broncano, Santiago
AU  - Linuesa-Langreo, Jorge
AU  - Rubio Andrés, María De Las Mercedes
AU  - Sastre Castillo, Miguel Ángel
PY  - 2024
DO  - 10.1108/IJOA-09-2023-4008
UR  - https://hdl.handle.net/20.500.14352/109522
T2  - International Journal of Organizational Analysis
AB  - PurposeFor this paper, the authors focus on Porter’s competitive advantage. Hybrid strategy refers to how a firm creates value vis-à-vis competitors by simultaneously relying on lower costs and greater differentiation to achieve a competitive...
LA  - eng
PB  - Emerald
KW  - Hybrid Strategy
KW  - Market performance
KW  - Small to medium sized Enterprises
KW  - Family Firms
KW  - Innovation
TI  - Hybrid strategy and its effect on the market performance of family-business SMEs: the mediating role of innovation
TY  - journal article
ER  -