TY  - JOUR
AU  - Veloso, Ana I.
AU  - Mañas Viniegra, Luis
AU  - Núñez Gómez, Patricia
PY  - 2023
DO  - 10.1080/14660970.2023.2284891
SN  - 1466-0970
UR  - https://hdl.handle.net/20.500.14352/109536
T2  - Soccer & Society
AB  - The aim of this research is to determine how football stars influence the attention paid to online poker advertising and whether a corresponding nationality might influence the perception of audiences between 18 and 24 years of age, which is the adult...
LA  - eng
M2  - 851
PB  - Taylor and Francis Group
KW  - Celebrity endorsement
KW  - Advertising
KW  - Gambling
KW  - Neuromarketing
KW  - Eye tracking
TI  - The influence of football celebrity endorsements on the attention paid to advertising: eye tracker research related to amateur online poker players in Portugal
TY  - journal article
VL  - 25
ER  -