RT Book, Section
T1 NGOs' Communication and Youth Engagement in the Digital Ecosystem
A1 García Galera, María del Carmen
A1 Fernández Muñoz, Cristóbal
A1 Olmo Barbero, Jesús del
AB NGOs have found in social networks a tool to reach their target groups more effectively. In this chapter, the role that digital communication plays in these organizations for the purpose of achieving their civic objective is addressed. NGOs’ opinions that individualism or the current nonpolitical stance of youth as the main obstacles for their citizen participation are erroneous. A significant part of young people shows a deep interest in ethics and values. It should be the organizations themselves who promote the participation of young people, having the responsibility of encouraging a greater degree of youth involvement in the issues they defend.
PB Academic Press, Elsevier
SN 978-0-12-815458-8
YR 2019
FD 2019
LK https://hdl.handle.net/20.500.14352/91607
UL https://hdl.handle.net/20.500.14352/91607
LA eng
NO García-Galera, M.C., Fernández Muñoz, C., Del Olmo Barbero, J. (2019) NGOs' Communication and Youth Engagement in the Digital Ecosystem, in  Social Network Analytics, Nilanjan Dey, Samarjeet Borah, Rosalina Babo, Amira S. Ashour (Eds) Academic Press, Pages 227-247, ISBN 9780128154588, https://doi.org/10.1016/B978-0-12-815458-8.00012-8.
DS Docta Complutense
RD 13 abr 2025