TY  - CHAP
AU  - García Galera, María del Carmen
AU  - Fernández Muñoz, Cristóbal
AU  - Olmo Barbero, Jesús del
PY  - 2019
DO  - 10.1016/B978-0-12-815458-8.00012-8
SN  - 978-0-12-815458-8
UR  - https://hdl.handle.net/20.500.14352/91607
AB  - NGOs have found in social networks a tool to reach their target groups more effectively. In this chapter, the role that digital communication plays in these organizations for the purpose of achieving their civic objective is addressed. NGOs’ opinions...
LA  - eng
M2  - 227
PB  - Academic Press, Elsevier
TI  - NGOs' Communication and Youth Engagement in the Digital Ecosystem
TY  - book part
ER  -