TY  - JOUR
AU  - Núñez Gómez, Patricia
AU  - Sánchez Herrera, Joaquín
AU  - Pintado Blanco, Teresa
PY  - 2020
DO  - 10.3390/su12229337
SN  - 2071-1050
UR  - https://hdl.handle.net/20.500.14352/95324
T2  - Sustainability
AB  - Digital content consumption provides a new scenario for children’s relationships with brands. The objective of this research is to study the process by which children interact with social media networks and the effect on brand preference and loyalty...
LA  - eng
M2  - 2
KW  - Social media
KW  - Children online behavior
KW  - Brand preference
KW  - Brand loyalty
TI  - Children’s Engagement with Brands: From Social Media Consumption to Brand Preference and Loyalty
TY  - journal article
VL  - 12
ER  -