TY  - JOUR
AU  - Mas, José Manuel
AU  - Erdmann, Anett
AU  - Jaszus, Kathrin
PY  - 2025
DO  - 10.20867/thm.31.2.4
UR  - https://hdl.handle.net/20.500.14352/119606
T2  - Tourism and Hospitality Management
AB  - Purpose - Beach or mountain? This study focuses on the complex decision-making process travelers face when choosing a destination, highlighting the significant but understudied role of emotions in destination choice, particularly how emotional...
LA  - eng
PB  - Faculty of Tourism and Hospitality Management, Opatija, supported by the Ministry of Science and Education of the Republic of Croatia.
KW  - Tourism advertising
KW  - psychological game theory
KW  - neuromarketing
KW  - value assessment
KW  - emotional assessment
TI  - The emotional battle of the sexes game: phycological game theory applied to the choice of tourism
TY  - journal article
VL  - 31
ER  -