RT Journal Article
T1 Place branding and endogenous rural development. Departure points for developing an inner brand of the River Minho estuary
A1 Horlings, Lummina
A1 Swagemakers, Paul
A1 Simón Fernández, Xavier
A1 Domínguez García, María Dolores
AB Place branding holds a promising contribution to sustainable territorial development and requires changes in the social organisation of places, which implies complex transitional processes towards new management regimes. This article explores place branding of the River Minho estuary in the borderland of Portugal and Spain. It deals with the tension between creating a brand, enhancing market development and sustainable (endogenous) development. The central question is: ‘How to develop a successful inner brand in the context of a geographically peripheral area facing severe ecological, social and economic vulnerabilities?’. In the case study, area rural dwellers, entrepreneurs and representatives of institutions represent contrasting viewpoints on innovation, ecosystem coordination and economic progress, viewpoints that point to power issues on control over the natural environment, but also provide input for the development of a common strategic vision or connective storyline. This article provides a ‘tool’ for sustainable development in this vulnerable estuary and contributes to our understanding of how place branding – as a means to create place distinctiveness and attractiveness – can be combined with an endogenous approach in vulnerable peripheral areas. Such an approach fits with the EU objectives of sustainable, inclusive and smart growth and an increasing focus on place-based development.
PB Palgrave Macmillan
SN 1751-8040
YR 2013
FD 2013-05
LK https://hdl.handle.net/20.500.14352/99757
UL https://hdl.handle.net/20.500.14352/99757
LA eng
NO European Union’s Regional Development Fund
DS Docta Complutense
RD 7 abr 2025