%0 Journal Article
%A Illia, Laura
%A Romenti, Stefania
%A Murtarelli, Grazia
%A Craig E., Carroll
%A Rodríguez Cánovas, María Belén
%T Exploring Corporations’ Dialogue About CSR in the Digital Era
%D 2015
%@ 0167-4544
%@ 1573-0697
%U https://hdl.handle.net/20.500.14352/117128
%X In this paper, we examined how companies areemploying new media to engage in dialogue with theirstakeholders about corporate social responsibility (CSR)-related matters. Through a qualitative theory-buildingstudy conducted in three stages over a period of 2 years, wediscovered that corporations with reputations for CSR havebuilt virtual spaces for dialogue about CSR, but that thesespaces remain empty of dialogue. Our theory-buildingmodel highlights how the mix of four dialogue processes(i.e. directing, moderating, building open-scripts, andcrowd-sourcing multi-dialogue) may allow companies tocreate open dialogue about CSR initiatives and avoidleaving these spaces empty. Contributions for CSR studiesare discussed
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