RT Journal Article
T1 Exploring Corporations’ Dialogue About CSR in the Digital Era
A1 Illia, Laura
A1 Romenti, Stefania
A1 Murtarelli, Grazia
A1 Craig E., Carroll
A1 Rodríguez Cánovas, María Belén
AB In this paper, we examined how companies areemploying new media to engage in dialogue with theirstakeholders about corporate social responsibility (CSR)-related matters. Through a qualitative theory-buildingstudy conducted in three stages over a period of 2 years, wediscovered that corporations with reputations for CSR havebuilt virtual spaces for dialogue about CSR, but that thesespaces remain empty of dialogue. Our theory-buildingmodel highlights how the mix of four dialogue processes(i.e. directing, moderating, building open-scripts, andcrowd-sourcing multi-dialogue) may allow companies tocreate open dialogue about CSR initiatives and avoidleaving these spaces empty. Contributions for CSR studiesare discussed
PB Springer
SN 0167-4544
SN 1573-0697
YR 2015
FD 2015-10-30
LK https://hdl.handle.net/20.500.14352/117128
UL https://hdl.handle.net/20.500.14352/117128
LA eng
NO Illia et al., 2017 L. Illia, S. Romenti, B. Rodríguez-Cánovas, G. Murtarelli, C.E. Carroll Exploring corporations’ dialogue about CSR in the digital era Journal of Business Ethics, 146 (1) (2017), pp. 39-58
NO Our research would not have been possiblewithout the financial support provided by the International Associationfor Business Communicators. Also, we have greatly benefitedfrom the conversations and suggestion of a number of peers or seniorscholars. Comments by Stelios Zyglidopoulos (U of Glasgow),Dennis Schoeneborn (Copenhagen Business School), and MichaelEtter (Copenhagen Business School) have been of incredible help andguidance while preparing this manuscript. We are also grateful to theparticipants at the CSR Communication conference at Aarhus Schoolof Business whose comments about our initial ideas were very constructiveand helpful in shaping this paper.
DS Docta Complutense
RD 8 abr 2025