RT Journal Article
T1 Local Food Shopping: Factors Affecting Users’ Behavioural E-Loyalty
A1 Blasco López, María Francisca
A1 Recuero Virto, Nuria
A1 San-Martín, Sonia
AB While most research on electronic commerce has focused on customer behaviour according to websites’ functional tasks, consumers are influenced by many other factors such as website content and design, especially in online food shopping. This is the first study that aims to examine which variables best explain satisfaction and behavioural e-loyalty (to return to the website and purchase) regarding online local food shopping. It empirically tested a model with a local food e-commerce website using a sample of 305 real e-buyers. The partial least squares structural equation modeling (PLS-SEM) technique was used to estimate the structural relationships. The findings revealed that all the tasks of a website could be strategically designed to enhance users’ loyalty, and stressed the importance of measuring how all website features jointly influence perceived flow and control. This study makes a significant contribution to the consumer literature that deals with local food websites, a subject which is currently under-researched, and the eventual impact on behavioural e-loyalty.
PB MDPI
SN 2076-3387
YR 2018
FD 2018-08-21
LK https://hdl.handle.net/20.500.14352/12438
UL https://hdl.handle.net/20.500.14352/12438
LA eng
NO Blasco López, M. F., Recuero Virto, N. & San Martín, S. «Local Food Shopping: Factors Affecting Users’ Behavioural E-Loyalty». Administrative Sciences, vol. 8, n.o 3, agosto de 2018, p. 47. DOI.org (Crossref), https://doi.org/10.3390/admsci8030047.
DS Docta Complutense
RD 21 sept 2024