TY  - JOUR
AU  - Villagra García, Nuria
AU  - Clemente Mediavilla, Jorge
AU  - López Aza, Carlota
AU  - Sánchez Herrera, Joaquín
PY  - 2021
DO  - 10.3145/epi.2021.nov.02
SN  - 1386-6710
UR  - https://hdl.handle.net/20.500.14352/108493
T2  - El profesional de la información
AB  - Traditionally, it has been argued that companies should maintain a neutral stance on issues of a social or political nature, especially controversial ones. However, in recent years, corporations have begun to adopt clear positions on sensitive and...
LA  - eng
M2  - 1
PB  - EPI SCP
KW  - Corporate activism
KW  - Social polarization
KW  - Brand equity
KW  - Corporate reputation
KW  - Socially responsible consumption
KW  - Political ideology
KW  - Authenticity
KW  - Credibility
TI  - When polarization hits corporations: the moderating effect of political ideology on corporate activism
TY  - journal article
VL  - 30
ER  -