TY  - JOUR
AU  - Casas-Rosal, Jose Carlos
AU  - Segura Maroto, Marina
AU  - Maroto, Concepción
PY  - 2023
DO  - 10.1111/itor.12956
SN  - 0969-6016
UR  - https://hdl.handle.net/20.500.14352/129988
T2  - International Transaction in Operational Research
AB  - Market segmentation is a key concept in marketing that groups consumers by their needs, characteristics, or purchasing behavior. The objectives of this research are to develop outranking multicriteria models based on preference ranking organization...
LA  - eng
M2  - 1537
PB  - Wiley
KW  - Market segmentation
KW  - Sorting problem
KW  - Classification problem
KW  - PROMETHEE
KW  - Consumer preferences
KW  - Purchasing criteria
KW  - Food-related lifestyle
KW  - Consumer attitudes
KW  - Healthy meat
KW  - Cognitive construct
TI  - Food market segmentation based on consumer preferences using outranking multicriteria approaches
TY  - journal article
VL  - 30
ER  -