TY  - JOUR
AU  - García De Madariaga Miranda, Jesús
AU  - Recuero Virto, Nuria
AU  - Blasco López, María Francisca
PY  - 2020
DO  - 10.1080/15256480.2019.1708222
UR  - https://hdl.handle.net/20.500.14352/104131
T2  - International Journal of Hospitality & Tourism Administration
AB  - Museums are becoming increasingly market-oriented as a consequence of their limited budgets. Museum professionals are paying greater attention to visitors’ needs and desires expecting to increase their willingness to pay more for the museum...
LA  - eng
M2  - 88
PB  - Taylor & Francis
KW  - Loyalty
KW  - Willingness to pay more
KW  - Satisfaction
KW  - Image
KW  - Multi-group analysis
KW  - Museums
TI  - Scanning Museumgoers Willingness to Pay More
TY  - journal article
VL  - 23
ER  -