TY  - THES
AU  - Aguilar Pérez, Rocío
A3  - Avello Iturriagagoitia, María
PY  - 2017
UR  - https://hdl.handle.net/20.500.14352/20454
AB  - The Gen Z is a new generation that, among others, cares about healthy and sustainable lifestyles. These two new tendencies together give rise to a new market opportunity, which has been taken by us by creating a new fitness concept: an...
LA  - spa
KW  - Attitude
KW  - Environment
KW  - Consumer behavior
KW  - Fitness club
KW  - Renewable energy
KW  - Technology
KW  - High quality equipment.
TI  - The consumer behavior towards an ecological fitness club
M3  - bachelor thesis
ER  -