RT Journal Article
T1 Analysis of Digital Marketing Strategies to Consolidate Sustainable Tourism: Case Study of La Manga del Mar Menor
A1 Alcolea Parra, María
A1 Bastidas Manzano, Ana Belén
A1 Sánchez González, Olga
AB The concept of sustainable tourism represents a significant challenge for all  tourist  destinations.  In  particular,  La  Manga  del  Mar  Menor  is  a destination with natural resources that have been affected in recent years by the pressures of mining and tourism. Although numerous studies have been  conducted  on  this  destination,  none  have  focused  on  sustainable tourism marketing through an analysis of tourism promotion campaigns on  television  and  social  networks  (2019-2023),  before  and  after  the pandemic. The objective of this article is to establish a synthesis between sustainable marketing and tourism destination planning.
YR 2024
FD 2024
LK https://hdl.handle.net/20.500.14352/129671
UL https://hdl.handle.net/20.500.14352/129671
LA eng
NO Alcolea Parra, M., Bastidas Manzano, A. B., & Sánchez González, O. (2024). Analysis of Digital Marketing Strategies to Consolidate Sustainable Tourism: Case study of the Manga del Mar Menor. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 16(5), 129–147.  https://doi.org/10.62161/revvisual.v16.5300
DS Docta Complutense
RD 18 mar 2026