TY  - JOUR
AU  - Alcolea Parra, María
AU  - Bastidas Manzano, Ana Belén
AU  - Sánchez González, Olga
PY  - 2024
DO  - 10.62161/revvisual.v16.5300
UR  - https://hdl.handle.net/20.500.14352/129671
T2  - Visual Review: International Visual Culture Review: Revista Internacional De Cultura Visual
AB  - The concept of sustainable tourism represents a significant challenge for all  tourist  destinations.  In  particular,  La  Manga  del  Mar  Menor  is  a destination with natural resources that have been affected in recent years by the pressures of...
LA  - eng
M2  - 129
KW  - Sustainable tourism
KW  - Sustainable marketing
KW  - Social media marketing
KW  - Tourist behaviour
KW  - La Manga del Mar Menor
KW  - Consumer
KW  - Tourism Promotion
TI  - Analysis of Digital Marketing Strategies to Consolidate Sustainable Tourism: Case Study of La Manga del Mar Menor
TY  - journal article
VL  - 16
ER  -