RT Conference Proceedings T1 How e-collaboration and e-services ensure free market flows and consumer benefits. The case of Spanish transportation services A1 Martín de Santos, Inés A1 Mattera, Marina A1 Gava, Luana A1 Pitarch, Joaquín AB Free market is implemented across nations as it has been proven that competitiveness can contribute to better products and services being offered. In addition, it can provide more accurate pricing and overall enhanced wellbeing for society. In the particular case of Europe, the free market is promoted and there are some sectors where regulation is in place to ensure competitiveness. In this context, e-collaboration and eservices have proven to be a tool that enables free market competition, more so than governmental regulations. Through the particular case of transportation services in Spain, the present study evaluates how e-services such as transportation apps contribute to a wider variety of choices for consumers, enabling free market competition despite of complaints by traditional workers in the sector. Results show the positive changes in the transportation sector thanks to the introduction of e-collaboration and digital services. YR 2019 FD 2019 LK https://hdl.handle.net/20.500.14352/14201 UL https://hdl.handle.net/20.500.14352/14201 LA eng NO Martín, I. 2012. La opinión pública sobre la competencia en España. El caso del sector de los servicios profesionales públicos en Derecho y Salud. Doctoral thesis defended in the Faculty of Economics and Bussiness Sciences at the Complutense University of Madrid 29th of May of 2012.Moore, A. T. and Balaker, T. 2006. Do Economists Reach a Conclusion on Taxi Deregulation? Economic Journal Watch, 3(1), 109-132.Breuss, Fritz and Badinger, Harald. 2005. The European Services Market in the context of the Lisbon Agenda. Wien. Institute for Advanced Studies.Vaughan, R. and Daverio, R. 2016. Assessing the size and presence of the collaborative economy in Europe. European Commission, DG Internal market, Industry, Entrepreneurship and SMEs & DG EModernisation of the Single Market.Guillén, N. 2018. El arrendamiento de vehículos con conductor (VTC) y su entramado jurídico: el avance de Uber, Cabify y la economía colaborativa. ISSN: 1989-8975 DOI: 10.24965/reala.v0i9.10470,128-147.De Las Heras, I. 2018. WiBLE (Repsol y Kia) toma la delantera del 'carsharing' con aparcamientos propios en Madrid. Information available in html format at: http://www.expansion.com/empresas/motor/2018/05/22/5b044163468aeb4a5e8b45fd.html (last accessed: October 5th 2018)Purani, K. and Sahadev, S. 2015. Generating Trust in E-Services through Service Quality: The Moderating Role of Technology Readiness. In: Campbell C. (eds) Marketing in Transition: Scarcity, Globalism, & Sustainability. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. DS Docta Complutense RD 1 may 2024