RT Journal Article T1 No clean rooms, no hotel business: Subversion tactics in Las Kellys’ struggle for dignity in hotel housekeeping A1 Alcalde González, Verna A1 Gálvez Mozo, Ana A1 Valenzuela Bustos, Alan AB This article examines the struggle of room attendants in Spain for dignity in hotel housekeeping. We focus on Las Kellys’ collective action to counter stigma as well as dignify the work of room attendants. To do so, we conducted qualitative, digital ethnography, comprising 40 semi-structured interviews, online observation and documentary analysis, and we based our analysis on the political notion of ‘subversion tactics’ and a multi-level conceptualisation of dignity in tourism employment. Our analysis reveals that Las Kellys deploys three subversion tactics that impinge on three different but interrelated levels: room attendant as a skilled and rewarding job (occupational level), housekeeping as the heart of thevalue chain (organisational level), and Las Kellys as a socio-political agent (socio-political level) PB Elsevier SN 1575-443X YR 2021 FD 2021-11-01 LK https://hdl.handle.net/20.500.14352/132822 UL https://hdl.handle.net/20.500.14352/132822 LA eng NO Verna Alcalde-González, Ana Gálvez Mozo, Alan Valenzuela Bustos, No clean rooms, no hotel business: Subversion tactics in Las Kellys’ struggle for dignity in hotel housekeeping, Annals of Tourism Research, Volume 91, 2021, 103315, ISSN 0160-7383, https://doi.org/10.1016/j.annals.2021.103315. DS Docta Complutense RD 12 may 2026