RT Journal Article T1 Becoming Carbon Neutral in Costa Rica to Be More Sustainable: An AHP Approach A1 André García, Francisco Javier A1 Valenciano-Salazar, Jorge A. AB We propose addressing an organization’s adoption of an environmental certification as a multicriteria problem considering environmental sustainability as well as economic and strategic aspects. Our methodological approach uses the Analytical Hierarchy Process (AHP), which we use in an empirical application to analyze the adoption decision of several Costa Rican firms and institutions. Firstly, we select a set of economic, strategic, and environmental criteria that seem relevant for the organization’s direction. We select these criteria according to our literature review and a series of face-to-face interviews with scholars and companies’ managers. As an environmental certification, we focus on Carbon Neutral (CN), which is a domestic certification aimed at reducing or offsetting carbon emissions. For the sake of comparison, we also consider ISO 14001, which is a well-known international standard aimed at compliance with environmental norms. We conduct the AHP analysis using the answers given by 24 companies and institutions, which in aggregate terms, give CN a higher score than ISO 14001. This result is mainly due to the fact that CN ranks above ISO 14001 when attending to environmental sustainability, although ISO 14001 tends to be preferred in economic and strategic terms. PB MDPI SN 2071-1050 YR 2020 FD 2020 LK https://hdl.handle.net/20.500.14352/7560 UL https://hdl.handle.net/20.500.14352/7560 LA eng NO Ministerio de Economía y Competitividad (MINECO)/FEDER NO Comisión Europea NO Universidad Complutense de Madrid/Banco Santander NO Universidad Nacional de Costa Rica DS Docta Complutense RD 11 may 2025