TY  - JOUR
AU  - Bonaiuto, Marino
AU  - De Dominicis, Stefano
AU  - Illia, Laura
AU  - Lizzani, Gabriele
AU  - Rodríguez Cánovas, María Belén
PY  - 2013
DO  - 10.1057/bm.2013.18
SN  - 1350-231X
SN  - 1479-1803
UR  - https://hdl.handle.net/20.500.14352/117125
T2  - Journal of Brand Management ·
AB  - Attracting and retaining professionals with the potential to become leadersis crucial for ensuring the success of companies. The purpose of this study is to contributeto the field of employer branding (EB) by identifying which employer brandattributes...
LA  - eng
M2  - 779
PB  - Palgrave-journals
KW  - Employer branding
KW  - Brand attribute
KW  - Potential leaders
KW  - Ideal employer
KW  - Real employer
KW  - Talents
TI  - Managing employer brand attributes to attract potential future leaders
TY  - journal article
VL  - 20
ER  -