TY  - JOUR
AU  - Díaz-Bustamante Ventisca, Mónica
AU  - Carcelén García, Sonia Laura
AU  - Díaz Soloaga, Paloma
AU  - Kolotouchkina Shvedova, Olga
PY  - 2024
DO  - 10.1080/17543266.2024.2343934
UR  - https://hdl.handle.net/20.500.14352/107210
T2  - International Journal of Fashion Design, Technology and Education
AB  - While sustainability topics are gaining prominence in the communication strategies of fast-fashion brands, consumers remain sceptical and suspicious of the ambiguous and often misleading sustainable brand content. The purpose of this study is to...
LA  - eng
M2  - 1
PB  - Taylor & Francis
KW  - Greenwashing
KW  - Fast fashion
KW  - Consumer behaviour
KW  - Communication
KW  - Sustainability
TI  - Greenwashing perception in Spanish fast-fashion brands  communication  modelling sustainable behaviours and attitudes
TY  - journal article
ER  -