%0 Book Section %T From Opacity to Transparency: OperaciĆ³n Triunfo and New Trends in Spanish Music Industry publisher IASPM INternational Assotiation for the Study of Popular Music %D 2003 %@ https://hdl.handle.net/20.500.14352/60951 %X This paper analyzes the impact that the TV program OperaciĆ³n Triunfo (2002) has in the Spanish music industry. The increase in the speed of production, reduced prizes, access to new consumers, and the creation of new idols were strategies that had a deep impact in the music industry which was confronting the first steps of a profound crisis of revenues and prestige. %~