TY  - JOUR
AU  - Llorens Marín, Miguel
AU  - Puelles Gallo, María
AU  - Manzano Antón, Roberto
PY  - 2011
SN  - 1814-2427
UR  - https://hdl.handle.net/20.500.14352/114613
T2  - Innovative Marketing
AB  - Organic food has become more popular in developed countries over the past ten years mainly due to consumers’ food safety awareness and environmental problems. In Spain the market is still small, but store brands are driving growth in this category....
LA  - eng
M2  - 109
PB  - Business Perspectives
KW  - organic products
KW  - store brands
KW  - brand relevance
KW  - consumer behavior
TI  - Consumer behavior  and brand preferences in organic grocery products: store brands vs. manufacturer brands
TY  - journal article
VL  - 7
ER  -