TY  - JOUR
AU  - Martínez Martínez, Luz
AU  - Cuesta Cambra, Ubaldo Armando
AU  - Fernández Pardo, Ana
AU  - Miguel A. M. Cárdaba
PY  - 2022
DO  - 0.1080/20932685.2022.2085607© 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.  This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any med-ium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
UR  - https://hdl.handle.net/20.500.14352/99454
T2  - JOURNAL OF GLOBAL FASHION MARKETING
AB  - Product placement is one of the most widely used marketing and advertising strategies. Although previous research has examined the role of different key variables in traditional media, the effect of prominence and integration in product placement...
LA  - eng
M2  - 157
KW  - Product placement; prominence
KW  - Integration
KW  - Fashion marketing
KW  - Digital media
TI  - Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives
TY  - journal article
VL  - 14
ER  -