TY  - JOUR
AU  - Cárdaba, Miguel 
AU  - Martínez Martínez, Luz
AU  - Cuesta Cambra, Ubaldo Armando
AU  - Fernández Pardo, Ana
PY  - 2022
DO  - 0.1080/20932685.2022.2085607
SN  - 2093-2685
UR  - https://hdl.handle.net/20.500.14352/99454
T2  - Journal of Global Fashion Marketing
AB  - Product placement is one of the most widely used marketing and advertising strategies. Although previous research has examined the role of different key variables in traditional media, the effect of prominence and integration in product placement...
LA  - eng
M2  - 157
PB  - Taylor & Francis
KW  - Product placement; prominence
KW  - Integration
KW  - Fashion marketing
KW  - Digital media
TI  - Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives
TY  - journal article
VL  - 14
ER  -