TY  - JOUR
AU  - Andrés-Sánchez, Jorge de
AU  - Arias Oliva, Mario
AU  - Llorens Marín, Miguel
AU  - Souto Romero, Mar
PY  - 2026
DO  - 10.3934/DSFE.2026003
SN  - 2769-2140
UR  - https://hdl.handle.net/20.500.14352/132309
T2  - Data Science in Finance and Economics
AB  - This study examined the factors influencing the adoption of loyalty programs powered by blockchain (BBLPs) among older adult consumers in the United States. Drawing on stablishedtechnology acceptance models—such as the Unified Theory of Acceptance and...
LA  - eng
M2  - 58
PB  - AIMS Press
KW  - blockchain-based loyalty programs (BBLPS)
KW  - technology adoption models
KW  - deep learning
KW  - neural networks (NNs)
KW  - permutation feature importance (PFI)
TI  - Evaluating explanatory factors of the acceptance of blockchain-based loyalty programs with neural networks
TY  - journal article
VL  - 6
ER  -