TY  - JOUR
AU  - Mañas Viniegra, Luis
AU  - Núñez Gómez, Patricia
AU  - Tur-Viñes, Victoria
PY  - 2020
DO  - 10.1016/j.heliyon.2020.e03578
SN  - 2405-8440
UR  - https://hdl.handle.net/20.500.14352/109325
T2  - Heliyon
AB  - Instagram is the fastest growing social network and has an audience that shares lifestyles related to their interest in beauty and fashion. However, the exposure of adolescents to images that promote the slender beauty ideal can lead to body...
LA  - eng
M2  - 1
PB  - Cell Press
KW  - Communication
KW  - Psychology
KW  - Marketing
KW  - Social media
KW  - Influencer
KW  - Instagram
KW  - Neuromarketing
KW  - Body image
KW  - Personal identity
KW  - Brand management
KW  - Eye tracking
KW  - Galvanic skin response
TI  - Neuromarketing as a strategic tool for predicting how Instagramers have an influence on the personal identity of adolescents and young people in Spain
TY  - journal article
VL  - 6
ER  -