%0 Journal Article
%A Pin, José Ramón
%A Espejo, Alvaro
%A Susaeta Erburu, Lourdes
%A Idrovo, Sandra
%A Belizón, Maria
%A Gallifa, Angela
%A Aguirre, Marisa
%A Avila Pedroso, Eugenio
%T Generation or culture? Work attitude drivers: an analysis in Latin America and Iberian countries
%D 2013
%@ 1352-7606
%U https://hdl.handle.net/20.500.14352/98053
%X AbstractPurpose – The purpose of this paper is to address the subject of work attitude drivers within the current scenario considering two influencing factors, culture and generation. Both membership of a particular generation and membership of a particular culture can affect individuals’ work attitudes. The study considers these two factors in order to analyse five dimensions that are sources of work attitudes: life project, professional ethics, and attitude towards authority, leadership and commitment to the company. Design/methodology/approach – Drawing upon a sample of almost one thousand people from various Ibero-American countries, the results show significant differences between generations and cultures, particularly when focusing on the life project.Findings – Among its conclusions, the paper points out that Latin America cannot be viewed as a homogenous whole in terms of individual work attitude. On the contrary, it is characterised by a significant degree of national diversity and managers should take this into account when designing initiatives to improve employee motivation.Originality/value – The contribution that this paper seeks to make is to include the cross-cultural perspective in the study of attitudes towards work, which has received less attention in previous studies.Keywords Employees behaviour, Employees attitudes, Culture (sociology), Influencing factors, Attitude drivers, Ibero-American countriesPaper type Research paper
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