RT Journal Article
T1 Generation or culture? Work attitude drivers: an analysis in Latin America and Iberian countries
A1 Pin, José Ramón
A1 Espejo, Alvaro
A1 Susaeta Erburu, Lourdes
A1 Idrovo, Sandra
A1 Belizón, Maria
A1 Gallifa, Angela
A1 Aguirre, Marisa
A1 Avila Pedroso, Eugenio
AB AbstractPurpose – The purpose of this paper is to address the subject of work attitude drivers within the current scenario considering two influencing factors, culture and generation. Both membership of a particular generation and membership of a particular culture can affect individuals’ work attitudes. The study considers these two factors in order to analyse five dimensions that are sources of work attitudes: life project, professional ethics, and attitude towards authority, leadership and commitment to the company. Design/methodology/approach – Drawing upon a sample of almost one thousand people from various Ibero-American countries, the results show significant differences between generations and cultures, particularly when focusing on the life project.Findings – Among its conclusions, the paper points out that Latin America cannot be viewed as a homogenous whole in terms of individual work attitude. On the contrary, it is characterised by a significant degree of national diversity and managers should take this into account when designing initiatives to improve employee motivation.Originality/value – The contribution that this paper seeks to make is to include the cross-cultural perspective in the study of attitudes towards work, which has received less attention in previous studies.Keywords Employees behaviour, Employees attitudes, Culture (sociology), Influencing factors, Attitude drivers, Ibero-American countriesPaper type Research paper
PB Emerald
SN 1352-7606
YR 2013
FD 2013
LK https://hdl.handle.net/20.500.14352/98053
UL https://hdl.handle.net/20.500.14352/98053
LA eng
NO Susaeta, L., Pin, J., Idrovo, S., Espejo, A., Belizón, M., Gallifa, A., Aguirre, M y Pedrozo, E. (2013). Generation or culture? Work attitude drivers: an analysis in Latin America and Iberian countries. Cross Cultural Management: An International Journal, Vol, n.3, (321-360) DOI: 10.1108/CCM-12-2011-0126.
DS Docta Complutense
RD 31 jul 2025