TY - JOUR AU - Pin, José Ramón AU - Espejo, Alvaro AU - Susaeta Erburu, Lourdes AU - Idrovo, Sandra AU - Belizón, Maria AU - Gallifa, Angela AU - Aguirre, Marisa AU - Avila Pedroso, Eugenio PY - 2013 DO - 10.1108/CCM-12-2011-0126. SN - 1352-7606 UR - https://hdl.handle.net/20.500.14352/98053 T2 - Cultural Management: An International Journal AB - AbstractPurpose – The purpose of this paper is to address the subject of work attitude drivers within the current scenario considering two influencing factors, culture and generation. Both membership of a particular generation and membership of a... LA - eng M2 - 321 PB - Emerald KW - Generación KW - Cultura KW - Motivación KW - Competencias TI - Generation or culture? Work attitude drivers: an analysis in Latin America and Iberian countries TY - journal article VL - 3 ER -