TY  - JOUR
AU  - Recuero Virto, Nuria
AU  - Blasco López, María Francisca
AU  - García De Madariaga Miranda, Jesús
AU  - Aldas Manzano, Joaquín
PY  - 2020
UR  - https://hdl.handle.net/20.500.14352/104128
T2  - Tourismos
AB  - While there is quite substantial research on how marketing strategies for archaeological sites affect destination branding, little can be found in literature on the impact of a market orientation adoption in these heritage assets on the development of...
LA  - eng
M2  - 236
KW  - Archaeological sites
KW  - Market orientation
KW  - Sustainable tourism
KW  - Tourist functionality
KW  - Top management
TI  - Market orientation: Finding a new roadmap for sustainable archaeological sites
TY  - journal article
VL  - 14
ER  -