RT Journal Article
T1 Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities
A1 Gonzalves, Marcus
A1 Hu, Yiwei
A1 Aliagas Ocaña, Irene
A1 Cerdá, Luis Manuel
AB This research investigates the ethical and privacy issues arising from using AI andML in neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies on consumerprivacy and human rights through a combination of literature review, bibliometric analysis, and empirical data fromsurveys and interviews with experts in the US and Spain. The study reveals the tensions between the efficacy of neuromarketing techniques and the imperative to protect consumer privacy, particularly in light of the GDPR’sinfluence on global practices. It emphasizes the need for internationally consistent ethical standards and consumerdata regulations, drawing from the comparative analysis of policies in the US and EU. The outcomes include policyrecommendations to minimize ethical risks and promote the responsible progression of neuromarketing. Theserecommendations guide companies and managers toward ethical transparency and accountability. Additionally, theresearch offers a policy framework for crafting ethical neuromarketing practices that reconcile technological progresswith consumer well-being, thereby contributing to broader discussions on embedding ethics within technological innovation.
PB Taylor and Francis
YR 2024
FD 2024-04-14
LK https://hdl.handle.net/20.500.14352/123979
UL https://hdl.handle.net/20.500.14352/123979
LA eng
NO Goncalves, M., Hu, Y., Aliagas, I., & Cerdá, L. M. (2024). Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities. Cogent Business & Management, 11(1), 2333063. https://doi.org/10.1080/23311975.2024.2333063
DS Docta Complutense
RD 30 dic 2025