TY  - JOUR
AU  - Gonzalves, Marcus
AU  - Hu, Yiwei
AU  - Aliagas Ocaña, Irene
AU  - Cerdá, Luis Manuel
PY  - 2024
DO  - 10.1080/23311975.2024.2333063
UR  - https://hdl.handle.net/20.500.14352/123979
T2  - Cogent Business & Management
AB  - This research investigates the ethical and privacy issues arising from using AI andML in neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies on consumerprivacy and human rights through a combination of...
LA  - eng
PB  - Taylor and Francis
KW  - Consumer behavior
KW  - Business ethics
KW  - International marketing
KW  - Digital marketing
KW  - Marketing management
KW  - Neuromarketing
KW  - Neuroethics
KW  - AI/ML algorithms
KW  - GDPR
KW  - CCPA
TI  - Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities
TY  - journal article
VL  - 11
ER  -