TY  - JOUR
AU  - Gavilán Bouzas, Diana
AU  - Avello Iturriagagoitia, María
AU  - Abril Barrie, María Del Carmen
PY  - 2013
SN  - 2220-8488
UR  - https://hdl.handle.net/20.500.14352/123532
T2  - International Journal of Humanities and Social Science
AB  - Shopping behaviour and shopping malls have received significant attention in the academic literature in the past years. At the same time, Experiential Marketing knowledge has proven to be essential for the understanding of consumer behaviour. Despite...
LA  - eng
M2  - 137
PB  - The Brooklyn Research and Publishing Institute
KW  - Shopping mall
KW  - Consumer behaviour
KW  - Experiential marketing
KW  - Shopper segmentation
KW  - Retail strategy
TI  - The more i feel the experience, the more i buy
TY  - journal article
VL  - 3
ER  -