RT Journal Article
T1 Influence of The Beatles' musical rhetoric in jingles and advertising
A1 Álvarez Ruiz, Xose Antón
AB This article explores the way in which advertising jingles have been influenced by the music of The Beatles. For this purpose, descriptive, comparative and diachronic methodology was used.After briefly studying the history and importance of advertising jingles, we have analyzed some of the characteristics of The Beatles’ songs and their similarities to advertising jingles.The article also studies the solely musical theme recorded by the Beatles in their professional career for advertising purposes.
PB Francisco García y Manuel Gertrudix / Asociación científica ICONO14
SN 1697 - 8293
YR 2013
FD 2013-02-01
LK https://hdl.handle.net/20.500.14352/33426
UL https://hdl.handle.net/20.500.14352/33426
LA eng
DS Docta Complutense
RD 7 abr 2025