TY  - JOUR
AU  - Alvarez Ruiz, Antón
PY  - 2013
DO  - 10.7195/ri14.v11i1.558
SN  - 1697 - 8293
UR  - https://hdl.handle.net/20.500.14352/33426
T2  - Icono 14
AB  - This article explores the way in which advertising jingles have been influenced by the music of The Beatles. For this purpose, descriptive, comparative and diachronic methodology was used.After briefly studying the history and importance of...
LA  - eng
M2  - 139
PB  - Francisco García y Manuel Gertrudix / Asociación científica ICONO14
KW  - Beatles and advertising
KW  - Jingles and pop music
KW  - Music and advertising
TI  - Influence of The Beatles' musical rhetoric in jingles and advertising
TY  - journal article
VL  - 11
ER  -