TY  - JOUR
AU  - Lamela Orcasitas, Carlos
AU  - García De Madariaga Miranda, Jesús
PY  - 2023
DO  - 10.1057/s41599-023-01654-6
UR  - https://hdl.handle.net/20.500.14352/121846
T2  - Humanities and Social Sciences Communications
AB  - This paper presents a novel solution to evaluate the real impact of information and information technology (IT) in companies as fundamental tools to assess how valuable the company’s customers are. The focus is on the concept of information and...
LA  - eng
M2  - 1
PB  - Springer Nature.
KW  - CRM
KW  - CLV
KW  - Modelización
TI  - How to really quantify the economic value of customer information in corporate databases
TY  - journal article
VL  - 10
ER  -