TY  - JOUR
AU  - Illia, Laura
AU  - Zyglidopoulos, Stelios
AU  - Romenti, Stefania
AU  - Gonzalez del Valle, Almudena
AU  - Rodríguez Cánovas, María Belén
PY  - 2013
UR  - https://hdl.handle.net/20.500.14352/117120
T2  - MIT Sloan Management Review
AB  - Corporate social responsibility, once seen as peripheral to companies’ main businesses, has been becoming standard practice, with an increasing number of businesses engaging in CSR activities. For example, in a 2007 global survey of corporate...
LA  - eng
KW  - Social Responsibility
KW  - Marketing Strategy
KW  - CSR
KW  - Sustainability
TI  - Communicating Corporate Social Responsibility to a Cynical Public
TY  - journal article
ER  -