TY  - JOUR
AU  - Mañas Viniegra, Luis
AU  - Veloso, Ana Isabel
AU  - Cuesta Cambra, Ubaldo Armando
PY  - 2019
DO  - 10.3390/su11143977
SN  - 2071-1050
UR  - https://hdl.handle.net/20.500.14352/12392
T2  - Sustainability
AB  - The rise of Instagram, as the fastest growing social network in Spain and Portugal, and its incorporation into the communication strategies of beauty and fashion brands have posed some risks for younger followers in relation to the development of...
LA  - eng
M2  - 3977
KW  - Instagram
KW  - influencer
KW  - eye tracking
KW  - brand management
KW  - identity construction
KW  - curvy girls
KW  - body image
KW  - fashion
TI  - Fashion Promotion on Instagram with Eye Tracking: Curvy Girl Influencers Versus Fashion Brands in Spain and Portugal
TY  - journal article
VL  - 11
ER  -