TY  - JOUR
AU  - Shu, Ziwei
AU  - Llorens Marín, Miguel
AU  - Carrasco González, Ramón Alberto
AU  - Souto Romero, María
PY  - 2025
DO  - 10.3390/electronics14020325
UR  - https://hdl.handle.net/20.500.14352/118206
T2  - Electronics
AB  - The rapid growth of the internet and social media has made electronic word of mouth (eWOM) a key element of modern marketing. In the hospitality industry, nowadays, effective eWOM management is essential for developing impactful strategies and...
LA  - eng
M2  - 325
PB  - MDPI
KW  - electronic word of mouth
KW  - customer segmentation
KW  - marketing strategies
KW  - 2-tuple linguistic model
KW  - analytical hierarchy process method
KW  - customer relationship management
KW  - decision-making
TI  - Customer electronic word of mouth management strategies based on computing with words: the case of spanish luxury hotel reviews on tripAdvisor
TY  - journal article
VL  - 14
ER  -